Introduction & Goals
The purpose of the Ad Intel dashboard is to help you, the customer, gain insights about the mobile ad eco-system. It is the only source of information about apps that monetize with ads and promote themselves through paid user acquisition as these apps usually fly below the radar of the app store intelligence tools.
This data is based on the SOOMLA sample that is the largest sample among ad intelligence tools. It contains data about in-app advertising only and it covers:
- Over 10B monthly impressions
- +20K advertisers
- At least 10 million validated revenue data points
What’s needed to start?
Customers can obtain login credentials from their Customer Success Manager or via email@example.com. If you are not a customer yet, you can get a 7 day free trial from the sales team - firstname.lastname@example.org.
You will receive 2 emails:
- Invitation to Quicksight - this will expire if not accepted within 7 days
- Invitation to the dashboard - can only be used after accepting the account invitation
Once you are in, there is no setup needed. Start filtering, drilling down and viewing reports. There is no way to break the dashboard and a simple refresh would bring you back to the starting point. Should you want to receive training you can get one from the Customer Success team or by emailing email@example.com.
This dashboard is completely stateless. In other words, every session starts from the same point without memory of what filters were done in the past. Moreover, sessions are limited to 30 minutes and longer sessions will reset to the starting point.
The dashboard contains 5 sections:
- Weekly charts - this section focuses on last week and highlights the biggest movers and apps that just started advertising
- Advertiser History - this section shows data about the last 90 days and contains data about advertisers who have been active during this period.
- Search - this section allows you to search for specific advertisers by their Bundle ID, Title, Developer name, Category or Store ID.
- Compare - Beta - this section allows you compare between different titles of a similar genre. You can use it to compare ad budget, performance KPIs, etc.
- Monetization - this section allows you to get monetization benchmarks per country, network, ad type and platform. It is the only section of the platform that doesn't contain breakdown to advertisers.
Basic Interaction in each of the sections
In each section there are 2 main parts:
- Filtering area
- Visuals area
This area is collapsed by default. To expand it use the double chevron symbol (») on the right hand side. Selecting filters will typically filter all visuals that don't have that particular dimension as a breakdown. For example the Networks filter will filter anything but the networks table.
Each sheet contains multiple visuals - tables and line charts. All the sections except for the Monetization one contains drill down between visuals. This means that clicking on one visual will filter the other visuals by the item clicked on. Most commonly, clicking on a single advertiser will make the other visuals present data about that advertiser.