AdIntel Overview

Introduction & Goals

The purpose of the AdIntel dashboard is to help you, the customer, gain insights about the mobile ad eco-system. It is the richest source of information about advertising strategies, budgets and ad creatives used by apps these days.

The data

This data is based on the SOOMLA sample that is the largest sample among ad intelligence tools. It contains data about in-app advertising only and it covers:

• Over 10B monthly impressions
• +20K advertisers
• At least 10 million validated revenue data points

What’s needed to start?

Customers can obtain login credentials from their Customer Success Manager or via support@soomla.com. If you are not a customer yet, you can get a 7 day free trial from with no credit card required with this link.

You will receive an activation email with a temporary password. If you haven't received it you should scan your spam folder for adintel@soomla.com from address. You must replace your temp password within 14 days of receiving the activation email after which the temporary password will expire.

Once you are in, there is no setup needed. Start filtering, drilling down and viewing reports. There is no way to break the dashboard and a simple refresh would bring you back to the starting point. Should you want to receive training you can get one from the Customer Success team or by emailing support@soomla.com. 

Limitations

This dashboard is completely stateless. In other words, every session starts from the same point without memory of what filters were done in the past. 

Dashboard layout

The dashboard contains 9 sections:

• Weekly charts - this section focuses on last week and highlights the biggest movers and apps that just started advertising
• All Advertisers - this section shows data about the last 90 days and contains data about advertisers who have been active during this period. It also allows you to search for specific advertisers by their Bundle ID, Title, Developer name, Category or Store ID.
• Weekly Creatives - see the hottest creatives, monitor budget changes and newly added creatives.
• All Cretives - this section shows creatives from the last 90 days and also allows you to search for creatives of specific company, title or genre.
• Compare - this section allows you compare between different titles of a similar genre. You can use it to compare ad budget, performance KPIs, etc.
• DSPs-Beta - Here you can see advertisers that use DSPs, filter for specific DSPs and see what DSPs run on what networks.
• Benchmarks - this section allows you to get monetization benchmarks per country, network, ad type and platform. It is the only section of the platform that doesn't contain breakdown to advertisers.
• COVID-19 - Track industry wide KPIs that may be impacted by the global pandemic in a single place. 
• Account - Here you can see usage stats. Admins can also see usage of other users in the same company.

Basic Interaction in each of the sections

Click It

In most sections the main visual is clickable. In some (All Advertisers, Weekly Charts, DSPs) it will provide a drill down for the selected title. In the creative oriented sections, clicking on a row will present the associated ad.

Filtering Area

In each section there are 2 main parts:

1. Filtering area
2. Visuals area

The filtering area is collapsed by default. To expand it use the double chevron symbol (») on the right hand side. Selecting filters will typically filter all visuals that don't have that particular dimension as a breakdown. For example the Networks filter will filter anything but the networks table.

Visuals area

Each sheet contains multiple visuals - tables and line charts. All the sections except for the Monetization one contains drill down between visuals. This means that clicking on one visual will filter the other visuals by the item clicked on. Most commonly, clicking on a single advertiser will make the other visuals present data about that advertiser.