The dashboard contains 11 sections divided into 3 main tabs:
- Advertisers Tab
- Weekly charts - this section focuses on last week and highlights the biggest movers and apps that just started advertising
- All Advertisers - this section shows data about the last 90 days and contains data about advertisers who have been active during this period. It also allows you to search for specific advertisers by their Bundle ID, Title, Developer name, Category or Store ID.
- Compare - this section allows you compare between different titles of a similar genre. You can use it to compare ad budget, performance KPIs, etc.
- DSPs-Beta - Here you can see advertisers that use DSPs, filter for specific DSPs and see what DSPs run on what networks.
- Creatives Tab
- Weekly Creatives - see the hottest creatives, monitor budget changes and newly added creatives.
- All Cretives - this section shows creatives from the last 90 days and also allows you to search for creatives of specific company, title or genre.
- Monetization - this section allows you to get monetization benchmarks per country, network, ad type and platform. It is the only section of the platform that doesn't contain breakdown to advertisers.
- User Level - here you can see benchmarks on the user level such as arpdau, engagement rate, daily ad views, ...
- Advertising - in this section we have benchmarks related to the advertising side such as CPI and budget distribution in different game genres
- CPM / Verticals - here we have monetization CPM broken down to verticals. Note that the association to verticals here is from the advertiser side. For example - a CPM of $30 in 'casino' vertical means that the average CPM generated by casino advertisers for publishers of any kind is $30.
- COVID-19 - Track industry wide KPIs that may be impacted by the global pandemic in a single place.
- Account - Here you can see usage stats. Admins can also see usage of other users in the same company.
Each section has a few visuals. Some of the sections in the Advertiser tab has one Advertiser comparison visual and a few breakdown and trend visuals that will appear once an advertiser is selected. Most of the sections in the Benchmarks and Creatives tabs have visuals that are directly filterable from the top filters bar.
Drill down interaction - Main Visual filterable from top filter bar and other visuals filterable through drill down
Direct Filtering - All Visuals are filterable from the top filter bar
|CPM / Verticals|
There are 7 types of visuals
- Advertiser comparisons
- Creative tables
- Breakdowns tables
- Trend charts
- Monetization breakdown tables
- Percentile tables
- Monetization trends
- Mix/Distribution charts (pie)
- Comparative bar charts
These visuals are usually the place to start in each section. The filters on the top bar control these visuals and selecting an advertiser from the list will present specific information about that advertiser in the breakdown tables and trend charts.
The advertiser comparison tables have the advertiser as the main key of the table and is usually presented as a combination of Bundle ID, Title name, Developer and Platform for that advertiser. Various measures are presented for each advertiser on the table.
The weekly charts and All Advertiser sections present an advertiser comparison that is mainly rank based. The search results use a similar layout but with fewer measures. Finally, the Compare section is a bit different and shows the measures as relative to one another which provides additional insight as compared to ranks.
Ad creatives are a big part of why people use AdIntel. These visuals present a list of creatives of a certain type: Videos, Playable ads or Banners. In the creative oriented sections, these tables would be filtered from the top control section while in the advertiser oriented sections, these tables would be filtered by the advertiser selected in the top table.
When clicking on the Ad creative visuals, the dashboard will show you the ad creative you clicked on. For videos and playable ads - the ad player will open up and present the creative assets that are used in the overall experience while for banners, the banner will simply get opened in another window.
The breakdown visuals are meant to present information on a single advertiser. Once one is selected from the advertiser comparison table. They will present the distribution of budget and ranks across networks, countries or publisher genres. These are the breakdown visual types:
- Network breakdown - will show budget distribution and will rank the performance of different networks. Network breakdowns are offered in all sections.
- Country breakdown and CPIs - will show the budget distribution and performance ranks of different countries. In the advertiser section, the country breakdown will also present the CPI of the selected advertiser in that country.
- Publisher genre breakdown - will show the distribution of budget and ranks of performance measures across groups of publishers that share the same genre. Publisher genre breakdowns are available in the search section only.
- Performance by creative type - this table shows actual values for CTR and IPM broken down by creative type.
- DSP breakdown - once an advertiser is selected, this visual shows what DSPs are being used by this advertisers to buy media
- Video creatives table - shows the video ads by the selected advertiser including the budget distribution and CTR rank between them.
These breakdown tables are unique to the Benchmark section
- Ad type breakdown - this table is unique to the Benchmark section and shows the eCPM KPI for different ad types.
- ARPDAU table - shows the average revenue per daily active user (ARPDAU) across countries and platforms
- Daily Ad views - this table provides the average number of ads seen by a daily by a user. It is broken down by platform and ad type. Only apps that use the specific adtype as part of their monetization mix were included in the calculation for that ad type.
- Daily adoption - a visual that shows the adoption rate (also known as engagement rate or ad arpdau divided by total arpdau). It is broken down by platform and ad type. For this visual only apps that use the adtype as part of their monetization mix were included in the analysis.
Special case - Compare section - Compare screen presents breakdowns for multiple publishers at a time
Special case - Monetization section- The monetization section shows breakdowns across all advertisers and publishers.
These line charts show the progression of a single KPI over time.
Rank trend - The rank trend shows how an advertiser rank changed over time for US and ROW. This chart is available in both the Weekly charts and the Advertiser history sections. Note that the chart direction might be confusing as a rank of 1 would mean the highest rank but it is presented in the bottom side of the chart.
Budget trend - the budget trend tracks the budget KPI over time for a single advertiser for US and ROW. The budget trend is available in the Weekly charts as well as in the Advertiser history section.
eCPM trend - this chart shows the eCPM over time and is available in the Monetization section.
CPI trend - the trend chart showing the CPI value over time is available now in the following sections: Compare, COVID-19 and Benchmarks
Install trend - the COVID-19 section includes charts that show the amount of paid installs over time in specific game genres
Impressions trend - the overall number of impressions as a relative trend over time is available now in the COVID-19 section
These visuals allow the viewer to place his apps vs. the benchmarks. Given an eCPM figure for his own app, one can assess what percentage of the apps are doing better than him and what percentage of apps are below his eCPM levels. These tables ignores the Ad network selection.
- eCPM percentiles by Ad type - will show the eCPM levels in percentiles 10%,20%, … for each Ad type for the selected platform and country.
- eCPM percentiles by platform - will show the eCPM levels in percentiles 10%,20%, … for each Ad type for the selected ad type and country.
- eCPM percentiles by Country - will show the eCPM levels in percentiles 10%,20%, … for each country for the selected platform and ad type.
These charts provide a simple way to present distribution of revenue by a single dimension. Typically the dimension would be Creative Type, Channel Type or in the benchmarks section, it could be Network or game genre.
Comparative bar charts
These charts offer a way to compare a single KPI (CTR, CPI, CPM, ...) across a single dimension. It is used to compare Creative Types, Ad Networks, etc.