Sections and Visuals

The dashboard contains 5 sections:

• Weekly charts - this section focuses on last week and highlights the biggest movers and apps that just started advertising
• Advertiser History - this section shows data about the last 90 days and contains data about advertisers who have been active during this period.
• Search - this section allows you to search for specific advertisers by their Bundle ID, Title, Developer name, Category or Store ID.
• Compare - Beta - this section allows you to compare different titles of a similar genre. You can use it to compare the ad budget, performance KPIs, etc.
• Monetization - this section allows you to get monetization benchmarks per country, network, ad type, and platform. It is the only section of the platform that doesn't contain breakdowns to advertisers.

Each section has a few visuals. Typically every session has one Advertiser comparison visual and a few breakdown and trend visuals. One exception is the monetization section which has only breakdown and trend visuals.

Visuals description

There are 5 types of visuals

• Advertiser comparisons
• Breakdowns tables
• Trend charts
• Monetization breakdown tablespercentile
• Monetization trendss tables

Advertiser Comparison

These visuals are usually the place to start in each section. The filters on the top bar control these visuals and selecting an advertiser from the list will present specific information about that advertiser in the breakdown tables and trend charts.

The advertiser comparison tables have the advertiser as the main key of the table and is usually presented as a combination of Bundle ID, Title name, Developer and Platform for that advertiser. Various measures are presented for each advertiser on the table.

The weekly charts and Adv. history sections present an advertiser comparison that is mainly rank based. The search results use a similar layout but with fewer measures. Finally, the Compare section is a bit different and shows the measures as relative to one another which provides additional insight as compared to ranks.

Breakdown tables

The breakdown visuals are meant to present information on a single advertiser. Once one is selected from the advertiser comparison table. They will present the distribution of budget and ranks across networks, countries or publisher genres. These are the breakdown visual types:

• Network breakdown - will show budget distribution and will rank the performance of different networks. Network breakdowns are offered in all sections.
• Country breakdown - will show the budget distribution and performance ranks of different countries. Country breakdowns are offered in all sections.
• Publisher genre breakdown - will show the distribution of budget and ranks of performance measures across groups of publishers that share the same genre. Publisher genre breakdowns are available in the search section only
• Ad type breakdown - this table is unique to the monetization table and shows the eCPM KPI for different ad types.
• Video creatives table - shows the video ads by the selected advertiser including the budget distribution and CTR rank between them. 
• Clicking on each video will show a menu with 2 options - seeing the video and seeing the end card - these will open in a new tab
• The visual will be empty if no advertiser is selected

Special case - Compare section - Compare screen presents breakdowns for multiple publishers at a time

Special case - Monetization section- The monetization section shows breakdowns across all advertisers and publishers.

Trend charts

These line charts show the progression of a single KPI over time. 

Rank trend - The rank trend shows how an advertiser rank changed over time for US and ROW. This chart is available in both the Weekly charts and the Advertiser history sections. Note that the chart direction might be confusing as a rank of 1 would mean the highest rank but it is presented in the bottom side of the chart.

Budget trend - the budget trend tracks the budget KPI over time for a single advertiser for US and ROW. The budget trend is available in the Weekly charts as well as in the Advertiser history section.

eCPM trend - this chart shows the eCPM over time and is available in the Monetization section.

Percentiles tables

These visuals allow the viewer to place his apps vs. the benchmarks. Given an eCPM figure for his own app, one can assess what percentage of the apps are doing better than him and what percentage of apps are below his eCPM levels. These tables ignores the Ad network selection.

• eCPM percentiles by Ad type - will show the eCPM levels in percentiles 10%,20%, … for each Ad type for the selected platform and country.
• eCPM percentiles by platform - will show the eCPM levels in percentiles 10%,20%, … for each Ad type for the selected ad type and country.
• eCPM percentiles by Country - will show the eCPM levels in percentiles 10%,20%, … for each country for the selected platform and ad type.