Provides a quick view of what channel types are in use by the advertisers and the distribution of budget between them.
There are 3 possible values:
- Social means that the ad was served by Google and the ad was rendered by the Admob SDK or that the ad was served by Twitter and the ad was rendered by Mopub SDK
- Network means that the ad was served by the same company whose SDK rendered the ad except for Google-Admob and Twitter-Mopub served ads. For example if Ironsource served an ad that was rendered by the Ironsource SDK it will be considered as 'Network'.
- DSP means that the ad was served by a different company then the one whos SDK rendered the ad. For example: Aarki might serve an ad on Mopub SDK. Note that most networks these days also act as DSPs on other networks and also host ads from other DSPs.