This chart allows you to see how many users view ads out of the total users who played the game in that day. The chart provides this measure as a benchmark across all apps monitored by SOOMLA and the data is broken down per platform and ad type.
int_rate - this is the adoption rate for interstitial ads
rv_rate - this is the adoption rate for rewarded video ads
ow_rate - this is the adoption rate for offer wall ads
Note that the benchmarks only include apps that have this type of ads and the apps contribution to the benchmark is weighted according to the number of users the apps has.