This chart provides more detail about how eCPM changed over time for each network in the selected genre.
Note that lines are broken when the network share of wallet dropped below a certain level. This is done to avoid showing very high eCPM value that is based on little volume. To control the sensitivity of this measure use the slider in the filter area. Sliding to the left will show more lines and sliding to the right will show less.
Note that the genre definition is not the standard app store categories. Instead we use keywords to identify genres. The list below represents the genres as of April 26th 2020. The genre is defined as all the apps where the word appears in the bundle id or the title of the app.