Soomla Alerts

Feature introduction:

Soomla Alerting System - will provide you the capability of tracking / and get notifications for a different rule, available rules:

• Watchlist alert
• Spike/Drop alerts

Soomla Alerting is an account-level feature, which provides the flexibility of define rules on multiple apps on your account(Single rule can trigger an alert for multiple apps)

Alerts will be sent every day at 9:00AM (UTC time) 

Rules Tub

• View existing rules
• Filter rules 
• Add new rule 
• Edit rule + Enable / Disable rules
• Remove rule 

Create a new rule for alert: 

To Create an alert you would have to define the rule/s to trigger alerts, each alert type will be configured with different set of parameters

Adding a new rule is a short process with 3 steps as following:

1. Choosing "Alert type" out of the alerts menu
   • watchlist alert
   • Spike/Drop alerts
     
     
2. Setting the "General" configuration for the alert with the following parameters:
   1. Alert name 
   2. Apps list alert on (default - All apps in this account) 
   3. Severity
   4. Notifications Channel (Email or Slack) 

1. Alerts trigger - define a set of parameters/conditions to fire an alert

Watchlist:

Watchlists alerts are notification on ads that were presented in you app on the previous day that has defined in the triggers of the rule, by that, a single watch list rule can include multiple triggers to fire an alert

"+ New Trigger" will create new trigger section to add parameters that will fire an alert 

Watch list trigger parameters:

• Type 
  
  • App name
  • Developer 
  • Category
• Value - Single value (match method is "Contains" case insensitive)
• Ad Network(s) - Multiple selection 
• Impression threshold (last day) - Alerts when the number of daily impressions is larger than the defined threshold per single app per ad network

This example -  an alert will be triggered if one of the following will happen:

1. A specific app made by Dev_name1 will have 100 or more impressions from a certain and network  
2. App_name1 will have 20 or more impressions from one of the selected ad networks (Admob or unityads)
3. A specific app that belongs to the Puzzle category that has 10 or more impressions from a certain and network

Spike/Drop Alert: 

This rule will allow you to track the metrics that interest you while setting a very specific level of fluctuation and with the option to get the alert of different breakdowns with different filters in each breakdown.

this alert will comper last day metric value to the trigger definitions

Spike alert trigger parameters:

• Metric - Choose the desire matrice to track
• Fluctuation thresholds - Define the upper / lower threshold of spike for this rule
• Comparison method - Definition of which days average to compare 
• Breakdown(s)(*optional) - allow you to specify the breakdowns you want to get alert on
  • By selecting a breakdown we will alert on spikes under the selected breakdown that meets the rule condition(For example: if ad networks were selected, you'll get an alert if one (or more) ad network meet the rule condition for a specific ad network)
• Filters - on each selected breakdown

This example -  an alert will be triggered if one of the following will happen:

Revenue of the last day was dropped by more the 40% or increased by more than 80% over the same weekday for the last 7 weeks for any of the platforms or for the selected ad networks.