Cohort Screen – Ad Quality

Soomla Cohort screen offers an analytical technique that focuses on analyzing the engagement of a group of users/customers over time, thereby uncovering insights about the experiences of those customers.

To Improve data accuracy for AppsFlyer customers, it is highly recommended setup attribution integration AppsFlyer

Screen controls:

Cohort types:

Media sources
Campaign + Media sources

Metrics (Show)

revenue
retention #
retention %

Cohort group:

For all - the total metric value for all the cohort
per-user - metric divided by the initial cohort size (Day 0) - will get you the ARPU in case the selected metric is revenue
Per Active User - metric divided by the same day DAU - will get you the ARPDAU in case the selected metric is revenue

On-day / Cumulative:

On Day - Will display the relevant value only for that day
Cumulative - Will display for each day the addition of that day to the total of the previous days for the selected metric

Cohort period controller:

Choose the number of days to present - default 30 days

Date-Picker:

Select the installation time range for cohort analysis

The presented data on this screen refers only to the days where the data is complete, therefore, the cohort period begins at the end of the selected date range.

Table:

1st Column - Cohort group (according to the cohort type selection - default is media sources)

2nd Column - Cohort size/number of installs

All the rest - Starting from day 0, the metric values for the cohort group according to the controller setup

Chart:

Visual presentation of the cohort table on time sequence chat.
the chart is limited to show a maximum of 7 groups, hence, in order to add a group to the chart, first you will have to uncheck a group.

Tooltip
- presents the following:
  - Cohort groups
  - Mertice value of the selected day
  - Change rate from the previous day
Legend
- Free text search for cohort groups
- selection of chart presentation cohort groups(limited to maximum of 7 groups)