The Advertisers screen lets you view performance metrics for the top titles and brands that are promoted in your app, so you can optimize your monetization strategy and drive higher ARPDAU.
You can filter and view advertisers by the following metrics and breakdowns:
- App name contains
- Developer name contains
- Android package name
- iOS App Store ID
- Advertiser type
- Quality CTR (QCTR)*
- Unique creatives
- Tagged creatives
- Reported creatives
- Creatives delivered with bad UX patterns
- Top-delivering network
*QCTR is the number of quality clicks compared to total clicks. Quality clicks are measured when it takes a user 5+ seconds before returning to your app.
Click on a row to see more detailed data on an advertiser's performance. You’ll see additional metrics, like impressions and QCTR, and can break the data by the network, ad unit, platform, or creative type.
You can also view the top networks delivering ads for that advertiser, and top countries and creatives by impressions.
Advertiser drill down
Click on an advertiser from the main tab to get additional details, including its Ad Quality Score. This score is the ratio between the bad UX impressions and the total amount of impressions from this advertiser.
You’ll also see the top creatives this advertiser delivers, easily navigate to see more creatives, and see top-delivering networks, churn, and CTR.