Creatives screen

The Creatives tab gives you a gallery-style overview of the creatives delivered in your apps. This makes it easy to see the ads shown to your users for a transparent view of your in-app experience.

You can see thumbnails of each ad, some basic details and performance metrics, and any tags you added. You’ll also see a warning tag ⚠ if any bad UX patterns were detected. Hover over the tag to see what the issues are.

Sort and filter

You can customize the way you view your Creatives tab using these filters:

• Ad property
• Networks
• Platforms
• App
• App name contains
• Developer
• Developer name contains
• Category
• Website
• Android package name
• Date and hour displayed
• Game version
• Country
• Ad type
• US content rating
• Device model
• OS model
• Screen size
• CTR
• Impressions
• Revenue
• Creative type
• Tags (more info below)
• Bad UX patterns (more info below)

By default, creatives are sorted by impressions. You can also sort by CTR and bounce rate using the dropdown menu on the right.

Click on a creative to see more details about it, including performance metrics like QCTR. You can also move through the full ad experience by playing video creatives and viewing the end cards.

Bad UX patterns

• Accidental clicks - User clicked near the X-button but a click on the ad was recorded instead
• Auto clicks - A click was detected without the user touching the screen 
• Typical ad duration - 80% of users or more watched this creative for 30+ seconds
• Concentrated clicks - 50% of users or more clicked within the first second of seeing this creative
• Auto redirects - For 50% of users or more, a click was detected without the user touching the screen, and the user was redirected out of the app

Tags

You can tag creatives as buggy, misleading, or inappropriate. Using tags makes it easier to see if problematic creatives reappear in your app when viewing your Overview tab.

How to follow creatives

From the bottom of the screen, click Follow to follow that specific creative. This creative will be tagged with the follow list icon in the Creatives tab, so you can easily track it.

You can also expand the pop-up menu to follow other apps from the same advertiser, or all other apps in that category. 

You can see the creatives, advertisers, and categories you follow in the pop-out panel on the right, and quickly customize the triggers and notification settings.

How to report ads

Report an ad to the network that delivered it as a policy violation by clicking Report Ad at the bottom of the screen. An email will be automatically populated with all the details the network needs to prevent that creative from reappearing in your app. You can Cc anyone you’d like, and customize the email content.

Bulk actions

On the Creative tab’s main screen, you can tag and report multiple ads by checking the box in the top left corner of each ad.