The churn report helps you understand what’s causing users to leave your app, so you can take steps to increase retention.
How churn is measured
Users are considered churned if they clicked on an ad, and since then we have not seen them in the app for at least 7 days
Churn rate = number of churned users/number of impressions
By default, the data shown in this tab will cover a 2-week timeframe that ended 8 days ago.
The data can be viewed in the form of a graph - where the user can determine the metric and breakdown. as following:
- Churned users
- Churn rate
- Ad type
In addition, churned data can be viewed in tabular form - so that the information is at a higher level of detail.
- Ad type
- App name contains
- Developer name contains
- Android package name
- iOS App Store ID
Top churn lists
The churn report tab includes 4 tables that show your top-churning networks, advertisers, developers, and countries. You can sort each table by impressions, CTR, churned users, and churn rate.