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    1. Ad Quality
    2. AdIntel
    3. In Depth - Specific Visuals

    In Depth - Specific Visuals

    Articles in this section will be linked from charts that require additional explanation

    • Advertisers Categories Chart
    • Budget distribution to networks charts
    • Budget Trend Chart
    • Channel Mix Chart
    • Channels Chart
    • CPI trend over time chart in compare section
    • CPM in different networks
    • CPM trend by network chart
    • Creative investment chart in compare section
    • Creative Mix Chart
    • Creative Mix chart in compare section
    • CTR by Creative Type
    • Daily Adoption (Engagement) Rate
    • IPM per title chart
    • Paid Install trend in COVID-19 section
    • Publisher Genre Distribution Chart in Advertisers section
    • Publisher Genre Performance (IPM) Chart
    • Relative Budget chart
    • Revenue Distribution to Networks chart in Genre Analysis section
    • Top Advertisers chart in Genre Analysis section
    the robot shaped logo represents the SOOMLA brand which stands for generating value through solving problems in the mobile apps space

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